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Course details


At the very centre of user experience design is the content. Users seek out content to achieve their goals. Interactivity, (despite the often over-emphasis on technology, animations and platforms) is just the vehicle that we use to deliver what users need: content!

From content strategy, to navigation design, through to search experiences: Information Architecture (IA) is critical to usable and engaging user experiences.

This course covers the required learning and skills for discovering, designing and testing information architecture.  This 1-day intensive is ideal for anyone looking to build upon their existing Web/Interaction design, producer, BA, developer or copywriter skills.


1-day intensive (offered on weekdays, Saturdays or across several evenings)

You will learn

  • Introduction to Information Architecture (IA), its origins and many benefits.
  • The central role of IA in experience design, way finding and content strategy.
  • Converting user stories into a content strategy.
  • Content inventories: No guts no glory!
  • Primary content entities and their attributes: Identifying and designing the “atoms” of your content.
  • Testing IA using open and closed card sorting.
  • User-centred navigation design: The View, Do and Who principle.
  • Testing navigation using Tree studies.
  • Expert Navigation reviews using the navigation stress test.
  • Understanding and designing a Search experience.
  • Designing a pervasive and multi-channel IA for every touchpoint in your customer’s journey.
  • Open workshop: applying the learnings from course when you get back to your organisation or project.

Additional information

Coffee, tea and refreshments provided.

What our past attendees say

Zoe Murray – UX Researcher
“Mike was instrumental to helping me change careers into UX properly. I was still in a transition phase and he offered to mentor me after I had completed the General Assembly UX course. I worked with the Mike and the Expiriti team on a live client project with a start-up. Mike’s incredible mentorship skills helped to take what I knew from my previous career and apply this to UX Research. I will always be grateful for Expiriti providing me with my first opportunity to gain practical experience in UX and giving me the confidence and a platform that I needed.”