At the very centre of user experience design is the content. Users seek out content to achieve their goals. Interactivity, (despite the often over-emphasis on technology, animations and platforms) is just the vehicle that we use to deliver what users need: content!
From content strategy, to navigation design, through to search experiences: Information Architecture (IA) is critical to usable and engaging user experiences.
This course covers the required learning and skills for discovering, designing and testing information architecture. This 1-day intensive is ideal for anyone looking to build upon their existing Web/Interaction design, producer, BA, developer or copywriter skills.
1-day intensive (offered on weekdays, Saturdays or across several evenings)
You will learn
- Introduction to Information Architecture (IA), its origins and many benefits.
- The central role of IA in experience design, way finding and content strategy.
- Converting user stories into a content strategy.
- Content inventories: No guts no glory!
- Primary content entities and their attributes: Identifying and designing the “atoms” of your content.
- Testing IA using open and closed card sorting.
- User-centred navigation design: The View, Do and Who principle.
- Testing navigation using Tree studies.
- Expert Navigation reviews using the navigation stress test.
- Understanding and designing a Search experience.
- Designing a pervasive and multi-channel IA for every touchpoint in your customer’s journey.
- Open workshop: applying the learnings from course when you get back to your organisation or project.
Coffee, tea and refreshments provided.
What our past attendees say
Zoe Murray – UX Researcher
“Mike was instrumental to helping me change careers into UX properly. I was still in a transition phase and he offered to mentor me after I had completed the General Assembly UX course. I worked with the Mike and the Expiriti team on a live client project with a start-up. Mike’s incredible mentorship skills helped to take what I knew from my previous career and apply this to UX Research. I will always be grateful for Expiriti providing me with my first opportunity to gain practical experience in UX and giving me the confidence and a platform that I needed.”