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Course details


This course introduces the theory and practical skills required for UX researchers and service designers.

The course is ideal for anyone looking to gain a working knowledge of UX research, or apply it to a new or existing product or service.

Each theoretical module is followed by a practical workshop or activity where you will put the learning into practice. Attendees will also have the opportunity to use the in-house research lab and recording equipment for their mock interviews.


1-day intensive (offered on weekdays, Saturdays or across several evenings)

You will learn

  • The origins and benefits of user research.
  • Introduction to Qualitative research methods
  • User interviews using the dBAG (Demographics, Behaviour, Attitudes, Goals) framework.
  • Learn how to complete a Heuristic Competitor Analysis.
  • The importance of Contextual Enquiry (field research).
  • Qualitative (small sample) audience segmentation.
  • Customer Journey Mapping.
  • Waivers, opt-in forms and other document templates needed when researching users.
  • Workshop: How to ‘do user Research’ with limited budget and project approval. Students will have the opportunity to share the challenges in their own career situations for consulting user research, where the instructor will assist in share their experience for introducing user research in diverse environments.

Additional information

Coffee, tea and refreshments provided.

What our past attendees say

Zoe Murray – UX Researcher
“Mike was instrumental to helping me change careers into UX properly. I was still in a transition phase and he offered to mentor me after I had completed the General Assembly UX course. I worked with the Mike and the Expiriti team on a live client project with a start-up. Mike’s incredible mentorship skills helped to take what I knew from my previous career and apply this to UX Research. I will always be grateful for Expiriti providing me with my first opportunity to gain practical experience in UX and giving me the confidence and a platform that I needed.”