Content, its makeup, and its organisation, plays a big part in UX
The focus on technology, platforms, frameworks, animations and gestures can sometimes take away from what users really need… content.
Users seek out content to achieve their goals. It’s absolutely vital to understand what that content is before designing a screen of a digital product.
Content structure, hierarchy, taxonomy (or categorisation), as well as its breakdown into metadata (or its fields) must be be audited, analyssed and designed before interaction design (wireframing and prototyping) begins
Once a draft information architecture is established, we can begin to test it with representative users of the product.
Card sorting allows us to understand how real users group the content and what language (labels) they use in the process. Armed with this knowledge, we can begin to design intuitive navigation systems for our users without the need for any guesswork.
Tree studies help us to test the ‘findability’ of content within our product’s structure and navigation. We can quickly determine if our proposed navigation is usable way before the wireframes and/or coding begins.
This image is taken from a website navigation test for an international skin care brand. Tree finding can highlight how directly the information was found, which errors occurred and average completion times.