Understand your audience… then design for them

Persona profiles

Knowing your users before you design for them is essential for optimising their experience and achieving your product goals.

We help our clients discover who their audience is and how their goals, attitudes and behaviours differ from each other. We use these insights to create Persona profiles that represent the audience segments.

Knowing your users before you design for them is essential for optimising their experience and achieving your product goals.Time and time again, we see the immense value in observing, enquiring, interviewing, and diarising with users.

Customer journey maps

Customer journey maps allow you to see the big picture for how your users interact with your (or your competitors) service or product.

Journey maps highlight customer actions and their perceived experience (good and bad!) at various stages before, during and after the purchase or engagement points with the client’s product.

So, how is this useful?

Customer journey maps allow us to identify user stories and goals (sometimes pain points, friction or wants), for which we design to resolve, engage or enhance the user’s experience.

If you would like to know more about user research for your digital product or service, get in touch or call us on +612 8937 0818