Once UX research informs us about the users, their stories and the content required for our product, it’s time for design.

There’s often a misconception about UX design mostly concentrating on wireframes, pages and interactivity. This is partly true. However, what sets good UX designers and architects apart from your standard UI designers, is that they consider all user scenarios and paths that the user encounters when interacting with the product.

These paths are also known as User flows.

User flows consider the easiest paths, for example, when a user is already signed in and is immediately allowed to perform a task in the My Account section.

User flows must also consider the alternate paths. This may include when a user forgets their password, or when their is an error when submitting a form, or if no search results are found… and so on.

Good UX designers do all of this thinking on behalf of their clients. This may be involve completing all of the user flows for a product, or it perhaps working with the business analysts and producers to ensure the all paths are covered